The main reason for the higher price is the cost per spice kit is very high. The packaging of the flavour club products are labour intensive and expensive. Unfortunately, this means we have a maximum number of monthly customers we can serve.
The recipe development cost is also very high. We have been developing these recipes over the past few years. We cook every recipe at least twice to make sure the cooking instructions are accurate. On top that, we have to design the packaging, take food photos etc.
We really don't think any other company can deliver the quality and variety of recipes with free shipping for the price we are charging. You are also getting very premium fresh spices that has been blended and packaged days before you receive it.